Fresh Opportunities are a family run business that provides plumbed in water systems to businesses across the Nottingham area. Our goal was to design and develop a clean and fresh website to mirror their core values.
Fresh Opportunities already had a well established website before we came on board. However, they were looking for a fresh, modern design which could help to showcase the quality of their products and level of customer service.
Apart from the logo, the existing website was dated and cluttered, and it certainly wasn’t inspiring. By paying more attention to the design and thinking carefully about the layout, we planned to make a more minimalist website with a fresh and clean feel.
We set about work on a new design using industry leading prototype software, Adobe XD. This allowed the client to be able to see exactly how the website looked before the development work began.
Our focus was on creating a clean and natural feel to reflect their core values and existing brand. User-friendliness was also at the heart of our design process, producing a layout which would enable users to quickly understand the company and their range of products.
Following on from the successful design, we started work on developing the website. We implemented our bespoke design into WordPress, the world’s most popular Content Management System (CMS).
By developing the website in WordPress, we set it up for years of successful Search Engine Optimisation (SEO). One of the most important aspects of this project was ensuring that Fresh Opportunties would be easy to find online.
The result is a modern and user-friendly website that reflects the companies clean and natural feel. The new design has far surpassed their previous website, elevating the Fresh Opportunities website to one of the best in the region.
In addition, their website is now perfectly setup for SEO, thanks to the custom WordPress theme. This will ensure that they get as much from their website as possible, receiving many clicks, enquiries, and ultimately sales.