Located in the heart of Doncaster town centre is the newly launched jazz-themed café and deli. The client approached us seeking a fresh and contemporary brand to reflect the café’s unique and modern vibe.
Breaking into an already crowded market, we needed to make sure the brand and website had a positive lasting impact with potential customers.
We approached the project by designing a striking, elegant brand with a nod to the classic Art Deco style.
Following this, we began planning the design of a completely bespoke website. The design would reflect the luxurious feel of the branding we had created by utilising similar fonts, blocks of dark colours, gold highlights, and high quality images.
Using industry leading design software, we created a working prototype of the website. This allowed the client to visualise and experience our bespoke design before the development work began.
We then developed a custom WordPress website which would enable the client to update the content via an easy to use admin section.
Built from scratch by us at Bluewell Digital, the website is fast, fully mobile responsive, and user-friendly, allowing people of all ages to enjoy the website.
We also designed the café’s extensive menu and helped with the layout and copy, producing a menu which was both easy to read and aesthetically pleasing.
Following this, we continued our creative efforts into marketing collateral. Print materials played an important role in spreading the word to potential customers across the local area.
To help with this, we designed the eye-catching flyers and loyalty cards which would be seen by hundreds of people around town.
The result is a fully cohesive and contemporary brand identity which reflects the feel and values of the Jazz Café.
They have a modern and mobile-friendly website, allowing them to reach out to as many potential customers as possible. The Jazz Café are now rushed off their feet, receiving many online bookings through the website.
With their brand and online presence in place, they are now ready to successfully serve the people of Doncaster with their delicious food and drink for the foreseeable future.